Versus rides through Los Angeles with a street cast of local Cali-Venetians for the Spring Summer 2018 advertising campaign.
Called ‘Sub Versus 2’, this is follow-on from the ‘Sub Versus‘ campaign of FW17, and is a quest to show the authenticity of a new generation of youth. A generation of cultural innovators who thrive on diversity through their music, their art, their local community, who are found claiming it at the skate park, the beach or the boardwalk.
This is a cast that reaffirms the rise of personality and anti-conformity through a road trip – where individuality is beautiful, and inclusivity is everything. Never doubting their style, the cast posts up at the spots in LA where there’s no such thing as judgement and racism, and there is no norm. Just fun vibes and the freedom to be part of the chaos.
“This group of young minds in Los Angeles really tells the story of what the Versus sub-culture stands for: attitude, defiance, and the real issues of a new creative generation” – Donatella
Versus Versace - Advertising Campaign
Credit: Art Director: Jamie Andrew Reid
Photographer: Ben Toms
Models: Ama Elsesser, Fig Abner, Hayley Ashton, Lilliya Reid, Olan Prenatt, Lindsey Shrederley, Marley Comacho, Dagsen Love, & TJ Robinson
Styling: Robbie Spencer
Hair: Tina Outen
Make-Up: Benjamin Puckey
Casting Director: Noah Shelly
Music: Def Sound
Produced by: Dazed Studio
Courtesy of Versace