Karlie Kloss turns up the shine factor for Swarovski. The American stunner channels Marilyn Monroe’s ‘Diamonds Are a Girl’s Best Friend’ performance in 1953’s ‘Gentlemen Prefer Blondes’ for a new video.

No one could ever forget Marilyn Monroe’s pink satin gown and dazzling jewels as she sang Diamonds Are a Girl’s Best Friend in 1953’s Gentlemen Prefer Blondes. Did you know that the shimmering jewelry and accessories worn by Marilyn in this iconic scene are in fact Swarovski? The company’s rich history on the silver screen goes back to the early days of Hollywood over 85 years ago and has sparkled ever since.

To celebrate a legacy of innovative design, shimmer, and shine, Swarovski has evoked this memorable movie moment with global brand ambassador Karlie Kloss in the most brilliant of ways. Taking center stage in a vibrant dress and surrounded by dapper, well-dressed gentlemen, the supermodel is showered with sparkling gifts and pink hearts, creating a perfectly modern romance.

Courtesy of Swarovski

Swarovski & Karlie Kloss reimagine Marilyn Monroe’s iconic movie moment. #bebrilliant