The Ferragamo and I campaign celebrates creativity and elegance drawing consumers into a “love affair” with Ferragamo products, focusing on shoes and bags.

Photographer Walter Pfeiffer has created a bold new narrative, infusing the objects with life in a continuous dialogue of colour and perspective, playing with irony and dynamic motion to make Ferragamo products and the brand’s icons immediately recognisable and fun; in one word: alive.

Related: Salvatore Ferragamo | Spring Summer 2017 Ad Campaign

Photographer: Walter Pfeiffer
Models: Xiao Wen Ju, Aymeline Valade & Kit Butler
Styling: Suzanne Koller
Hair: Duffy
Set design: Jean-Michel Bertin

Courtesy of Salvatore Ferragamo

Fall Winter 2017 #FerragamoAndI - Cast Diary ft. Xiao Wen Lu