Puma’s new tech-infused Velvet Rope Collection, launched with a campaign fronted by Kylie Jenner joined by New York City Ballet dancers, sees the coming together of fashion and performance, an easy transition from the gym to the street.

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A successor to the sleek Puma Swan Pack, the Velvet Rope collection is inspired by the perception of the Velvet Rope – the line that separates the queue from the party – where you are, and where you want to be. You can choose to sit back and wait, or you can step up and stand out.

Courtesy of Puma

#DoYou | Kylie Jenner in PUMA Velvet Rope

Velvet Rope Collection by Puma