Puma ambassador Selena Gomez has returned to unveil the brand’s latest “En Pointe” collection in a new campaign. The Spring/Summer 2018 release includes three different footwear styles, including the Fierce, the high-top Phenom as well as the all-new Phenom Low. Rich with ballerina vibes, all three pairs are crafted from a luxe satin material fit for a sneaker princess. Puma named Selena its new celebrity designer in Sept. 2017, and posted their latest commercial on Twitter today.
Selena shared the ad campaign teaser to her Instagram story today with “Wolves” playing in the background. In the clip, the hitmaker stretches on a pink couch rocking a pale pink bra and matching sneakers, with a pair of grey leggings and hoodie. “Inspired by ballerinas. Worn by Selena. Our En Pointe Collection was made for your every movement. @selenagomez #DoYou,” Puma captioned the video on Twitter.
In a photo posted simultaneously on Puma Women, Selena puckers up in the mirror while showing off the $90 Phenom Satin low EP women’s training shoes. Selena wears a ponytail for the pics in the bathroom. Finally, Sel rocks a black and white jacket from the label. Selena beamed in the look, this time in the black Satin Phenom sneakers, adding deeply parted hair and silver hoops
Courtesy of Puma