Discover the new Prada exclusive digital film dedicated to Cinéma Spring Summer 2017 eyewear collection. The stunning Giedre Dukauskaite plays the main character enjoying her day at the movies.

Related: Prada | Pre-Fall 2017 Ad Campaign, “Encounters”

The new Prada Cinéma short film presents a deceptively simple story of a day at the movies, but what apparently seems an ordinary escape gives way to an unexpected plot. The film documents an attempt to capture the pleasures of going to the movies with a delicate sprinkling of cinematic metaphors and whimsical moments of surreal mischief. – from Prada

Model: Giedre Dukauskaite
Director: Francesco Maria Tiribelli
Executive Producer: Alessandro Farinella
Creative Director: Joakim Dahlqvist
Director of Photography: Justin Gurnari

Courtesy of Prada

Prada Cinéma

A playful homage to the cinematic escape and the transformational fantasies of film take center stage in the exclusive digital film dedicated to Prada Cinéma Spring/Summer 2017 eyewear collection.