Prada does not represent a universe, but a multiverse – of parallels, others, alternatives. The depth of creativity defies simple categorisation. Prada exists on multiple plains, with multiple interpretations.

Related: Prada | Fall Winter 2017/18 “Dialogue” Campaign by Willy Vanderperre

365 reflects this diversity and thematic richness – it is fashion advertising as metaverse, each campaign presenting a microcosm of Prada. Each is honest, each is true, each is real.

For the latest evolution of the 365 campaign, six new Prada realities – Pièce de Chambre, Affiches, Chiaroscuro, Mise-en-Scène, Viewfinder e Denouement – are unveiled, photographed by Willy Vanderperre, his viewpoint a thread drawing all the realities together, alongside the distinct seasonal identity of Prada.

Photographer: Willy Vanderperre
Pièce de chambre models: Amanda Murphy, Mia Brammer
Affiches models: Kris Grikaite, Manuela Sanchez
Chiaroscuro models: Freja Beha Erichsen, Sija Jure

Courtesy of Prada

Pièce de chambre



🎥 365, Prada Fall/Winter 2017 Campaign | Film 🎥