This is the next chapter of the One Obsession platform that Oakley launched back in 2015. The campaign celebrates the very real, non-glamorous moments of pursuing your passion. This is true both for professional athletes and for amateurs who live their obsession at the fullest.
The compelling campaign film developed with creative agency AKQA Paris masterfully combines stories of non-professional athletes with a bunch of globally renowned Oakley athlete ambassadors.
“It’s OK to… ditch your friends, lose your temper, zone-out, or sneak out early. It’s Ok to make sacrifices in your daily life to stay committed. Whether you’re a pro or an amateur, we know that having an obsession is no fairy-tale. Everybody struggles. But, if your love is genuine, the good times will be worth the bad. It’s Ok in the name of Obsession.” Oakley
Courtesy of Oakley
It's OK | One Obsession - Oakley | feat. Chloe Kim, Bubba, Cavendish, Stale, Mikaela Shiffrin