Net-A-Porter and Mr. Porter have just unveiled their co-branded holiday campaign to mark the launch of the luxury women’s and men’s etailers’ online gift shops.
Taking the theme of “Party with the Porters” the campaign spans print, digital and out-of-home sites worldwide, as well as a series of thematic short films, which bring to life “The Porters”. These will run on Net-A-Porter and Mr. Porter’s Youtube channels throughout the holiday season.
The storyline centres around the theme of party celebrations taking place in a hotel and features piano playing and dancing among the brands’ signature packaging, key products and festive décor. Models Anais Mali and Ollie Edwards feature in the campaign shot by photographer Sebastian Kim.
Courtesy of Net-A-Porter