Music in a night of partying. A group of friends are having fun in front of the camera: they dance, they strike poses, they flaunt a young rockers glamour. In the Spring Summer 2017 advertising campaign there is all the disco-glam energy of a collection that finds again the positive vibes and optimism that have marked the entire history of the brand.
The young photographers Luca and Alessandro Morelli take up this energy and give their interpretation of its late ’70s, early ’80s traits, transforming them into images portraying a highly contemporary attitude – that of a moment lived to be shared online, in the spontaneous overlapping of public and private.
The atmosphere is fast, fluid. At ease in the limelight, the Just Cavalli youth are pictured in a glowing mix of plunging necklines, luxuriant prints, flashes of metallic leather, transparent chiffon, studded jackets. Confident, ironic and sexy, they are the protagonists of the new Just Cavalli present-day.
Courtesy of Just Cavalli