H&M heads to Buenos Aires, Argentina for its spring 2018 campaign. The fashion brand enlists top models Imaan Hammam, Anna Ewers and Andreea Diaconu for the sun-drenched images. The trio poses on the streets wearing warm weather styles.
For Spring 2018 at H&M, fun, feminine and floral-printed pieces take on voluminous shapes for statement-making modern women all around the world. Wardrobe heroes such as flowing dresses, wide-leg trousers, jeans and sophisticated blouses are updated with embroidery, asymmetric hems and cascading ruffles. Black and white dominate with pops of red and light blue.
Courtesy of H&M
H&M Spring Collection 2018
Starring award-winning actors Winona Ryder and Elizabeth Olsen, H&M’s upbeat spring campaign reveals what’s in store for the new season.