Gucci has collaborated with the young Spanish artist Ignasi Monreal on a new limited edition collection of sweatshirts and T-shirts. Named #GucciHallucination, the collection features the dreamy digital artworks illustrated by the artist for brand’s Spring Summer 2018 campaign.
Forging a creative connection with Creative Director Alessandro Michele and the House from Gucci’s first #GucciGram project in 2015, Monreal’s digitally-created surreal aesthetic—a contemporary blend of the Pre-Raphaelite Brotherhood and De Chirico-is synergic with Gucci’s eclectic vision. Monreal’s designs for the first #GucciGram-of a fortune teller and a weather forecaster were printed on T-shirts for the Gucci Cruise 2018 collection. Inspired by Greek and Roman mythology, the artist created a campaign for the 2017 holiday season and gift catalogue. – from Gucci
The collection is launching exclusively on gucci.com in April. Each piece bears a numbered label (1 of 200 etc.) and will be delivered to customers in special packaging featuring the artist’s work.
Photographer: Julia Hetta
Courtesy of Gucci