Gucci – referencing the spirit of England’s underground Northern Soul movement from the 60s, the Gucci Pre-Fall 2017 campaign reflects the vibrant and rich attitude of the collection.
Named Soul Scene, the campaign is an exploration of the flamboyance and self-expression through performance, art and dance. The models featured are Nicole Atieno, Elibeidy, Bakay Diaby and Keiron Berton Caynes together with the 25 professional dancers.
Inspired by the portraiture of Malian artist Malick Sidibé, who photographed local nightlife and youth culture in his hometown of Bamako, the campaign explores the freedom of expression found in music and dance. Set in dancehalls and rich, colourful, make-shift studios, the images capture a group of men and women dancing passionately and posing for photographs. Referencing the spirit of England’s underground Northern Soul movement of the 60s, with its distinctive, athletic dance moves and exuberant social scene, the images by Glen Luchford are dynamic, vibrant and spontaneous. – from Gucci
Agency: Simmonds Ltd.
Creative direction and Styling: Alessandro Michele
Art director: Christopher Simmonds
Photographer: Glen Luchford
Models: Nicole Atieno, Elibeidy, Bakay Diaby & Keiron Berton Caynes
Hair: Paul Hanlon
Make-Up: Yadim Carranza
Courtesy of Gucci
🎥 Gucci Pre-Fall 2017 Campaign 🎥
Set in the Mildmay club in London, a rich, colorful dancehall, photographer Glen Luchford captures the Gucci Pre-Fall 2017 collection in a dynamic and spontaneous video.
Gucci Pre-Fall 2017 Campaign: Soul Scene – The Director’s Cut
Inspired by the photographs of artist Malick Sidibé, who in the 60s and 70s captured youth culture in Africa, the Pre-Fall 2017 campaign video reflects the vibrant attitude of the collection. Referencing the spirit of England’s underground Northern Soul movement from the 60s and 70s, the campaign explores the freedom of expression found in music and dance. Set in the Mildmay club in London, a colorful dancehall, photographer Glen Luchford together with artistic direction by Christopher Simmonds capture Alessandro Michele’s latest collections in a dynamic and spontaneous video and images.