Like the actress and iconic Sì woman Cate Blanchett, #SaySiToPassion with the Giorgio Armani Beauty Sì Passione fragrance. Born from the same olfactory signature yet entirely unique, Sì Passione is a creation unto itself, a different incarnation of Sì. Armani also enlists top models Adwoa Aboah and Sara Sampaio as faces of the campaign. Adwoa sparkles in a beaded dress while flaunting her tattoos. And Sara models a black velvet number for her shot.

Sì Passione combines intense vanilla with the blooms of rose, heliotrope and jasmine to create a sensual, fruity floral scent, reflective of the simultaneous delicacy and strength of femininity.

Courtesy of Giorgio Armani

Sì Passione, the fragrance for women by Giorgio Armani, unleashes the passion of the Sì woman – empowered, feminine, and free. Sì Passione is an intense, uncompromising scent for a confident woman willing to make extreme choices – a woman who dares to say yes. This fragrance is a powerful reinvention of this signature Armani fragrance, Sì Passione adds a new dimension to Giorgio Armani’s feminine fragrance personality – in his own words, “an irresistible combination of grace, strength and independence of spirit”.

The colour red is emblematic of Sì Passione’s attitude and essence. “Red as a sign of vitality, red as a signal of passion. Red to wish you good and punitiveness” says Giorgio Armani. Red is also the colour of passion and of love – passion that makes your heart beat faster.

Sì Passione, a new passion and a new fragrance by Giorgio Armani

The new Sì Passione by Giorgio Armani