Gap celebrates the white tee with the launch of its new campaign. Called ‘Bridging the Gap’, the advertisements were made with creative direction by British Vogue editor-in-chief Edward Enninful. The diverse campaign stars a bevy of models and actresses, each lady wears a simple white tee as well as blue jeans in the studio snaps.

Related: Gap | Holiday 2016 Ad Campaign

“I love the optimistic American style that Gap celebrates and the simplicity of the basic white t-shirt that allows you to be yourself,” says Enninful. “Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.”

“This film came about as a result for my love for America, featuring people that I knew. Friends who lived their truth. I felt that to start this conversation, we needed to start from a blank canvas. We’re different, we’re from different backgrounds, but we’re all equal.” – Edward Enninful

Director: Edward Enninful
Creative Advisor: Bon Duke
Models: Adwoa Aboah, Alek Wek, Casil McArthur, Christie Brinkley, Ellen Rosa, Fernanda Ly, Jasmine Sanders, Jonathan Groff, Lineisy Montero, Maria Borges, Miles Chamley-Watson, Priyanka Chopra, Wiz Khalifa, & Yara Shahidi
Music: “Sunny” – Boney M

Courtesy of Gap

Bridging the Gap

'Making Of' Bridging the Gap

The ‘Making Of’ video created by The Madbury Club, features Edward Enninful and the cast of ‘Bridging the Gap’ sharing their thoughts on what it means to bridge the gap and offers a behind-the-scenes glimpse of the film’s creation. #BridgingTheGap