Fashion photographer Bruce Weber teams up with the creators of Frame Denim for their latest Fall Winter 2017 campaign shoot. The visual conversation between denim label’s cofounders Erik Torstensson and Jens Grede came to life in a collaboration with Mr. Weber as well as stylist Ana Brillembourg.
We were talking to Bruce about a different project that fell through and Bruce said, ‘Send me some jeans, and we’ll do something with Frame some time.’ So we did. The “idea” here is to work in a way which is rare today, we didn’t have a deadline, there was no other brief than our conversation, and Bruce had totally free hands to create whatever he felt was right and excited him. We wanted to give Bruce complete creative control over the project, we sent him a box of denim asking nothing of him except to send back his own interpretation; his point of view on denim today. – Erik Torstensson and Jens Grede shared with W Magazine.
Photographer: Bruce Weber
Models: Elaine Irwin, Maia Rivero, Audrey Harrelson, Charlotte Manhire, Garrett Taber, Jacob Dooley, Tristian Thevenot, & Dusty Lachowicz
Styling: Ana Brillembourg
Location: Miami, Florida
Courtesy of Frame Denim