Discover new Etro Spring Summer 2018 campaign and dive into Milan’s many places, stories, characters and portraits to discover Etro roots.

Bar Basso, Milano – The legend says that while making a classic Negroni, Mirko Stocchetto accidentally selected a bottle of Prosecco instead of the usual gin and, thus, the Negroni Sbagliato was born. Since the Sixties the same ritual goes on here every night, reviving the glamorous myth of all the famous characters who have raised a Venetian glass filled with this Made in Milan cocktail.

Related: Etro | #EtroRoots Spring Summer 2018 Ad Campaign part 3

Courtesy of Etro

#EtroRoots Advertising Campaign Spring Summer 2018