It’s a reverse fairytale that begins at midnight and ends with three friends walking in the early light of dawn. It’s about a night of play, paparazzi flashes and a perfume that meets their mood – see the girl of now in her element, on her own terms and with a spontaneous and audacious energy inspiring Elie Saab’s latest scent.
What’s the girl squad? Three friends, three distinct personalities and one friendship with one perfume to capture their free spirit and friends-first attitude. They are out to own the night, their lives, laughter and style-all on their own terms.
International models Ulrikke Hoyer, Lineisy Montero and Gabby Westbrook incarnate the girl of now in her element. From the streets of Paris to an intimate private club, follow them across town on a night to remember when what rules is now and nothing more.
Courtesy of Elie Saab
The new ELIE SAAB fragrance: Girl of Now
ELIE SAAB Girl of Now | Behind the Scenes