On the occasion of his tenth anniversary at Dior Homme, Kris Van Assche calls on the British photographer David Sims to interpret the winter 2017-2018 collection.

Exemplifying the multifaceted creative persona of the Dior Homme man, the brand’s duality rises to the fore with a cinematic contrast created in diptych layouts featuring the season’s new faces: figures drawn from the worlds of fashion, music and film. American actor Lucas Hedges and Depeche Mode frontman Dave Gahan join French model Dylan Roques and breakout Belgian model Christophe ‘t Kint. Spanning generations and disciplines, they plot an evolution of style that subverts the classicism of Dior Homme with a contemporary twist.

Related: Dior | Spring Summer 2017 Collection

In one scenario, the lines of HARDIOR tape created for the Winter 2017-2018 fashion show become a graphic backdrop, showcasing the season’s deconstructed and pinstriped tailoring worn with metallic hardware and rubber-soled trainers. A second series of images mixes elements of bygone bourgeoisie with raw youthful energy. The whole is accented by Sims’ signature interplay of shadow and light.

Courtesy of Dior

Dior Homme Winter 2017-2018 Ad Campaign