After being announced as the new face of Coach last December, pop singer Selena Gomez makes her debut in the brand’s fall-winter 2017 campaign.

Related: Coach 1941 | Spring 2017 Ad Campaign

And now, comes the big unveiling. Lensed by Steven Meisel, Gomez personifies the urbane wanderer (below) and the quintessential city babe dolling up for a raucous night out (above), the world her oyster. It is flirty, inching towards the risqué, by all means an on-the-pulse sketch of the brand’s New Yorker spirit.

Photographer: Steven Meisel
Talent: Selena Gomez
Make-Up: Pat McGrath
Hair: Guido Palau

Courtesy of Coach

Selena Gomez shows off her Swagger for Coach's Fall 2017 campaign

Selena Gomez behind the scenes of our fall campaign


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