BOSS presents its Spring Summer 2018 ad campaign shot on the Greek island of Milos, as the Aegean Sea plays backdrop to one of the most serene campaigns from the House in years.
Captured seaside by Glen Luchford, the models wear relaxed silhouettes. The relaxed mood translates into breezy dresses and lightweight suiting. Shades of blue and brown stand out in the sun-soaked advertisements. Chief Brand Officer Ingo Wilts worked on creative direction for the shoot.
Courtesy of Hugo Boss