Bally is back, led by the youthful energy of supermodel Taylor Hill and debuting Antoine Duvernois…

The fall winter 2017 campaign marks a reset, presenting a bold statement about Bally’s new direction. The raw setting and clean lines allow for the models characters to come to the forefront, creating a collection of portraits that explore true personalities, capturing the ethos of Bally.

Related: Bally | Spring Summer 2017 Ad Campaign

The campaign was shot in London by New York-based photographer Brianna Capozzi and styled by longtime collaborator Jonathan Kaye.

Courtesy of Bally

Bally Fall Winter 2017 Campaign | Film