Family remains the nucleus for Balenciaga’s spring-summer 2018 campaign. Perfectly mirroring its Paris show, the label employs many of the same street cast models for its advertisement. Going old school with a marbled backdrop, photographer Robbie Augspurger captures the campaign. Meanwhile, Lotta Volkova styles the outing. Balenciaga creative director Demna Gvasalia embraces a mix of straight and oversized silhouettes for the season. A vintage attitude radiates throughout the collection with an emphasis on eclectic style.
Courtesy of Balenciaga