Discover H&M‘s Holiday 2017 campaign film - A Magical Holiday directed by Johan Renck, featuring Nicki Minaj, Jesse Williams and John Turturro. The movie tells a story of a fantasy land, with universal message of love and caring for one another.
Related: H&M | ‘Festive Season’ 2017 Collection by Tim Walker
“A modern take on the classic fairytale, the film centres around a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness. Nicki Minaj stars as the mother of the little girl as well as the fabulous fairy named the Wisest Thingy, while Jesse Williams plays the dual role of the father and the supernatural Fastest Fairy, and John Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.“
“It’s exciting to see our festive designs come to life together with such inspirational talents. They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M” - Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
Courtesy of H&M