For Cruise 2018 Jimmy Choo’s Creative Director, Sandra Choi references fireworks arching across a darkened sky. Coloured beams of light cutting across a dance floor. The twinkling panorama of a night-time cityscape viewed from below. The collection deploys richness and sophistication to ignite a collection that radiates with brilliance and infectious energy designed to transfix the watcher and transport the wearer.

Related: Jimmy Choo | ‘Shimmer in the Dark’ Campaign featuring Cara Delevingne

Imagine an electrifying, glowing personality to whom all eyes are drawn, a paragon of modern masculinity and a legend in the making. For Cruise 2018, Jimmy Choo’s Creative Director, Sandra Choi, channels a naturally unfussy dapper élan to conjure a menswear collection to rule both day and night in.

Creative Director: Sandra Choi
Photographer: Serge Leblon
Models: Kati Nescher & Roch Barbot
Choreographer: Emma Chadwick
Manicurist: Adam Slee

Courtesy of Jimmy Choo