Discover Armani Exchange‘s new statement t-shirts collection #axchange Statement Tees designed to communicate messages that go against the grain. As worn by supermodel Cara Delevingne, Dutch DJ Martin Garrix and actor Li Yifeng in the #axfw17 Advertising campaign.

Related: Armani Exchange | Fall Winter 2017/18 Campaign by Sabine Villiard

Its latest project, which epitomises this approach, is a new collection of statement T-shirts - a means to communicate short messages in plain, incisive language. The slogans, created as plays on words, are eye-catching, determined and effective, and are an open invitation to counter digital addiction, as they promote emotions and interaction in the real world, a reminder of the alternative to the virtuality of smartphones and Internet culture. - from Armani Exchange

Courtesy of Armani Exchange