Meet the DKNY Minute, a hybrid smartwatch syncing iconic DKNY style with everything you care about in your smartphone. Stay tuned into your notifications, control your music, track your activity, snap an easier selfie-and always stay one step ahead. Because in this city, every minute counts.

Related: DKNY | Fall Winter 2017/18 Ad Campaign starring Emily Ratajkowski

DKNY girl Emily Ratajkowski is back for yet another campaign with the brand's new smartwatch. Called DKNY Minute, the advertisements capture the American model as a girl on the go in the city that never sleeps. Emily goes from taxi ride to working out to a diner in the dynamic shots. Photographed by Sebastian Faena, the brunette poses in cozy knits, sweatshirts and workout gear in the ads.

Courtesy of DKNY