Motivi launches Smart Couture designed by Francesco Scognamiglio, a collection of dresses in which glamor and uniqueness meet everyday style.

Haute Couture means head uniqueness, precision in cutting, seams, in the use of fine fabrics. The dress is considered a unique piece of art and, because of this value, is inaccessible to a large audience.

Motivi decided to launch a new fashion idea: the Smart Couture.

Why Smart Couture? To eradicate Haute Couture from inadmissibility, leaving the charm and the copyright sign intact. To make it accessible and wearable in everyday life. For Motivi, Smart Couture, means making women more feminine, more glamorous, more confident in their emotions. Most beautiful.

Courtesy of Motivi