Looks do matter! From elegant to sporty, sartorial to casual, in wool, leather or high-tech fibers – the sky is the limit to the masculine looks. The new JOOP! campaign and lookbook were photographed by Sacha Tassilo Höchstetter at the airport. Created in collaboration with INKCorporated and a great team were high-quality photos shot on a runway with private jets in the background. Front and center in addition to models Julia Jamin, Edward Wilding and Jan Aeberhard was the new collection. Hair & make-up came from Patrick Glatthaar, with styling by Anja Winter & Dirk Kaprad.

Courtesy of JOOP!