The fashion and portrait photographer, Mario Testino captures Irina Shayk, Ana Ivanovic, Ella Mills, and Dakota Johnson, four successful women in completely different environments.

An innovative approach that overrides conventional communication standards. The lingerie is always present, but does not need to be seen.

#insideandout campaign

Strength and personality are the keywords that describe a bold and avant-garde campaign that features fully dressed women promoting an underwear brand. The lingerie is present, but not visible.

Intimissimi, with the 2017 #insideandout new campaign, revolutionizes communication standards by becoming a spokesman for a new way of showcasing underwear, not pointing it out, but showing how empowered women wear it day after day. Web, social network, TV and prints focus on four successful women selected by Intimissimi for this fresh and innovative communication.

They are women who express their femininity by sharing Intimissimi's vision that every woman can feel confident, comfortable and empowered with the right intimates. Intimissimi wants to push beyond appearances and the concepts of sensuality and desire that have always characterized the lingerie world to emphasize the values ​​of ethics, ambition and dedication.

Courtesy of Intimissimi

Go behind the scenes of the Intimissimi #insideandout campaign, starring four glamourous bras chosen from four empowered women, Ana Ivanovic, Irina Shayk, Dakota Johnson and Deliciously Ella.