Max Mara’s 101801 Icon coat continues its style journey in New York showing a selection of the chicest ladies in town and how they style this coat differently compared to their Italian counterparts.

Related: S Max Mara | ‘The Cube’ Fall Winter 2017 Collection

First created in 1981, Max Mara’s classic 101801 wool and cashmere coat quickly shot to icon status. Designed by French couturier Anne-Marie Beretta for the Italian luxury brand, the coat’s slouchy shape, oversized silhouette and elegant drape made it a perfectly proportioned piece that has faithfully stood the test of time. Over the years, it has become a fashion favourite; worn as lovingly by supermodels and celebrities as it has by working women everywhere. Three decades later, the coat has proved that it transcends all trends. It’s no wonder that this evergreen piece is Max Mara’s best selling model ever: perfect lines and impeccable quality, it turns out, never go out of style.

Mothers & Daughters New York is a project curated and art directed by LaDoubleJ.com - All Photographs by Alberto Zanetti, Styling by Solange Franklin.

Courtesy of Max Mara

A style journey from Milan to New York. La Double J curates the city's most chic mother and daughter couples wearing the Max Mara 101801 Icon Coat.