The new #212 Carolina Herrera campaign, shot by Mario Testino featuring Taylor Hill, Cameron Dallas and Hailey Baldwin.

212 VIP Men
Created for a new generation reinventing the city 212 VIP Men penetrates the noise with an unforgettable modern fragrance. They have no need to break the rules, they just create new ones, and others follow.

His Party, His Way
Confident in seduction, without discernible ego this nightlife royalty is at one with the pulse of the city. The powerful silhouette of the 212 VIP Men bottle is reflective of the youthful exuberance contained within, modern, direct and inspired by the most exclusive of parties in NYC.

212 VIP Women
212 VIP is inspired by a new generation of VIP, creatives rewriting the rules in New York City with confidence, attitude and personality. Open the door to an exclusive party scene with very incredible people.

Fearless Socialite
212 VIP captures the energy of a new generation, reinventing the city with the fearless confidence and exuberance. Their rule is to have fun and to party, no matter what, no matter where. A modern icon for youth, 212 VIP comes in a matte gold bottle with a soft metallic touch and feminine round curves.

Courtesy of Carolina Herrera