Having earlier this week unveiled its Fall/Winter 2017 Men’s Tailoring campaign featuring legendary Harlem-based designer Dapper Dan, Gucci has now returned with another campaign - this time for the band’s Cruise 2018 collection. The campaign is shot in Rom - the home city of creative director Alessandro Michele – by British photographer Mick Rock, who has previously worked with David Bowie, The Ramones and Daft Punk.

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The “Roman Rhapsody” campaign stars real people in their apartments and neighborhoods as well as bright studio portraits showing a selection of eccentric characters in the eye-catching pieces from Gucci’s upcoming collection. Rock explains that he received “constant stimulation from the clothes, because they’re so fabulous and so colorful.”

Courtesy of Gucci

Presenting the Gucci Cruise 2018 campaign video. Seen through videographer Chuck Grant’s point-of-view, the characters take front seat together with the elaborately-detailed and colorful collection. The cast-people from creative director Alessandro Michele’s world-and the setting of Rome inspire the campaign’s name, Roman Rhapsody.