For the first time in a Brazilian magazine, Alicia Keys uses her nonconformity to standards of beauty to spread the message for people to Be Cool, Be Strong, Be Real, Be Yourself in four covers of Elle Brasil Magazine‘s September 2017 issue.

Related: Elle Brazil | January 2017 by Mariana Maltoni

The 36-year-old singer joined the #nomakeup movement in June 2016, and although she sometimes wears very little amounts of makeup Alicia says she wanted to stop looking at makeup as something that she was dependent on and went on to look at the products as a source of fun and creativity.

Courtesy of Elle Brasil