Todd Snyder goes Hollywood and selects Matt Bomer as the star of its fall-winter 2017 campaign. Bomer takes to Fire Island, New York with photographer Matthew Brookes for the occasion.

Snyder says, “To me, he epitomizes the modern gentleman so I couldn’t hope for a better or more genuine fit as the face of this campaign. He was the person I had in mind from the start and I’m delighted he was able to do it.”

Agency: Laird & Partners
Creative Director: Trey Laird
Photographer: Matthew Brookes
Model: Matt Bomer
Music: Lewis Del Mar
Location: Fire Island

Courtesy of Todd Snyder