The golden light of the Mediterranean sun shines on families enjoying delicious Italian food in a cheerful, festive atmosphere.

Emilia Clarke, a glamorous star and a stunning beauty embraces the moment, living life to the fullest. She is the One.

The One Eau de Toilette is an enchanting, sensual and feminine scent, with a new twist of freshness that magnifies the key note of madonna lily.

More vibrantly alive than ever, the floral fragrance was captured in all its nuances by the perfumer Michel Girard, to create a new floral addiction and exalts its sensuality.

Courtesy of Dolce & Gabbana

The talented British actress Emilia Clarke joins the Dolce&Gabbana family as the new ambassador of The One, gifting the new campaign with her irresistible smile and genuine warmth. Her fresh, natural beauty and authentic emotion capture the essence of The One. She is the Dolce&Gabbana woman.

Shot in the streets of Naples, with real people living their daily life, the new advertising campaign for The One was directed by the Italian filmmaker Matteo Garrone.

The scene is scored by the playful "Tu vuò fa' l'americano" ("You want to be an American"), a 1965 Italian hit written in Neapolitan, combining swing and jazz.

Feel the vibrant and exhilarating atmosphere on the set of the new The One Eau de Toilette campaign shot in the streets of Naples.

Kit Harington, as the ambassador for The One for Men, reflects the playful charm, the self-confidence and the inborn appeal of the Dolce&Gabbana man.

The visual of the new campaign captures the narrative essence of this encounter with truth and objectivity.

World-renowned British actor Kit Harington joins the Dolce&Gabbana family in the exciting new video and print campaign of The One for Men. His charismatic personality makes him the perfect ambassador for the fragrance. He is the Dolce&Gabbana man.

In a vibrant, open-air market on the streets of Naples, Kit Harington feels at home surrounded by families, performers and food vendors. In this energetic and playful mood, he shares a smile, a few dance steps, and some pizza with Neapolitans carried away by the festive atmosphere.

In keeping with Dolce&Gabbana’s authenticity, the new documentary-style film for The One for Men was captured by Matteo Garrone, with a hand-held camera.

Combining swing and jazz, the Neapolitan joyful soundtrack “Tu vuò fa’ l’americano” (“You want to be an American”) conveys even more happiness and togetherness while celebrating the genuineness and the charm of the Italian culture. A world where everyone can be The One.

Feel the vibrant atmosphere of The One for Men campaign, shot in an open-air market on the streets of Naples.