Atelier Pronovias 2018 & Pronovias 2018 introducing the new collections, now available online and in-stores! With Kenya providing a spectacular background, this campaign tells a timeless Pronovias’ love story called "Wild Love in East Africa.”

Related: Vera Wang | Spring 2018 Bridal Campaign by Patrick Demarchelier

Photographer: Miguel Reveriego
Location: Segera Retreat and Wilderness Safaris

Courtesy of Pronovias

Watch “Wild Love in East Africa” – the official video presenting the new wedding dresses from the Atelier Pronovias and Pronovias 2018 Collections. Filmed in the majestic plains of Kenya, this year's campaign focuses on the natural beauty found all around us and timeless love stories that romance generations. It is an ode to all things beautiful and elegant, featuring unique designs that flaunt the latest trends in bridal fashion. Think wedding dresses with exquisite embroideries and amazing jewel embellishments, that are confectioned in fine fabrics like crepe, lace and tulle. The new collections offer a variety of silhouettes including mermaid dresses, princess gowns, and cape veils.