Bolon Eyewear taps top model Hailey Baldwin as the face of its 2017 campaign. The blonde beauty poses in chic sunglass and optical styles for the new advertisements. Hailey looks ready for her closeup in a range of cat eye, round and rectangular frames. In addition to the print campaign, Hailey also stars in a short campaign film called, ‘Play Yourself’.

Related: Guess | Fall Winter Ad Campaign, Hailey Baldwin

"To represent Bolon, Hailey Baldwin, the rising American Supermodel, has been chosen to be the new 2017 face of Bolon in the United States, Europe, People’s Republic of China (including Hong Kong and Macau). Hailey Baldwin, known for her high sense of fashion and trendy style, is the perfect fit to represent the brand with glamour and femininity."

Courtesy of Bolon Eyewear