UGG has its roots in California. Founded on the Southern California coast by an Australian surfer in 1978, the brand’s history is as rich and unique as the Golden State’s topography and people, which is why we are telling our story through them.

Related: UGG | Fall 2016 Ads Classic Street Collection, Hailey Baldwin

Meet the UGG Collective, a group of creative who embody our values and the spirit of our home state. This season includes an actor, artist, surfer, snowboarder, a group of musicians, and a photographer and his muse.

Creative Director: Jessica Wells
Photographer: Frederic Auerbach
Videographer: Kauai Moliterno
Models: Kyle MacLachlan, Kim Gordon, Uzumaki Cepeda, Fletcher Shears, Wyatt Shears, Zachary Michael, Hanalei Reponty, Lola McDonnell, & Daniel Hivner
Styling: Kate Ruth
Hair: Gio Campora
Make-Up: Katey Denno
Music: Cold War Kids

Courtesy of UGG