Gucci takes the spotlight in the pages of Harper’s Bazaar US’ August 2017 issue. Creative director Alessandro Michele poses in Times Square, New York, with three of his muses. The faces of Gucci’s ‘Bloom’ fragrance–Hari Nef, Dakota Johnson and Petra Collins join him. The girls wear floral embroidered gowns in the colorful shots captured by Alexi Lubomirski.

Dakota Johnson takes part in a pop up garden over a Times Square subway grate created by celebrity floral designer Eric Buterbaugh and brought to you by Harper’s Bazaar.

Related: Harper’s Bazaar US | June July 2017, Gigi Hadid

The public was allowed in the pop up garden for one hour one day back in May, and they were allowed to take and share flowers, which were flown in from all over the world.

Courtesy of Harper’s Bazaar

Gucci’s Alessandro Michele brings his whimsical take on luxury to the fragrance counter (and Times Square), with help from Dakota Johnson, Hari Nef, and Petra Collins.