This campaign, the most personal that I’ve presented to date, is my Paris Diary. A few weeks ago, over two long days and one never-ending night, my team and I covered the city, trekking from arrondissement to arrondissement. Beginning at 44, rue François Premier-Balmain’s historic home-and pausing our journey at some of the French capital’s iconic addresses (Palais Royal, Saint Sulpice, Pantheon, Place des Victoires…), we captured Balmain’s Fall-Winter offerings, setting members of the diverse and strong Balmain Army in front of the timeless beauty of our Ville Lumière.

I’ve always explained that part of the draw that social media has for me is its unique removal of any filters or middlemen-allowing me to communicate directly with those who are interested in what we are creating. I wanted to photograph this campaign for the same reasons: to have the images directly reflect my vision of Balmain’s latest creations, as well as my love for the singular beauty of the city I call home. I hope you are as happy with the results as I am. - Olivier Rousteing

Related: Balmain | Takes Cannes x L’Oréal

Photographer: Olivier Rousteing
Models: Natasha Poly, Lara Stone,