Eyewear brand Oliver Peoples celebrates its 30th Anniversary this year with a brand new campaign. Photographed by renowned lensman Peter Lindbergh, the black and white images star models Amber Valletta, Jac Jagaciak, Alex Lundqvist and Jakob Dylan (grandson of Bob Dylan). Photographed against the backdrop of Joshua Tree, California, the cinematic advertisements focus on classic styles like the MP-2 and the O’Malley.

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Oliver Peoples has developed iconic imagery and campaigns that reflect commitment to integrity, craftsmanship, and timeless luxury since being established in 1987. Over his expansive career, Peter Lindbergh has ushered in a fresh standard of truth through his honest and intimate portraits. Lindbergh brings this perspective to Desert Stories, which is the latest extension in the exploration of California roots.

Courtesy of Oliver Peoples