The campaign is a direct continuation of the Spring 2017 ready-to-wear show, which featured the same aesthetic of cool leather biker and varsity jackets, set in front of an Americana style junkyard background, with Coach’s home of New York City towering over it.

Related: Coach 1941 | Spring Summer 2017 Ad Campaign

Meisel puts his masterful eye to use on these images, which are both stark and sleek in their execution. The images draw attention to the leather goods featured in the campaign, while allowing the junkyard background and New York City skyline to create a gorgeous stage for the models to showcase their looks. The dim grays and rusted background colors really allow the clothes and accessories of the models to stand out and draw the eyes of viewers.

Creative Director: Fabien Baron
Photographer: Steven Meisel
Models: Cara Taylor, Hayett McCarthy, He Cong, Lexi Boling, Wallette Watson, Erik van Gils, & Anders Donatelli
Styling: Karl Templer
Casting Director: Ashley Brokaw
Hair: Guido Palau
Make-Up: Pat McGrath

Courtesy of Coach 1941

Stuart Vevers’ latest collection fuses classic American style with counterculture influences—an homage to rebels, beatniks and dreamers. Subverted florals and leather appliqué meets biker details and fringe elements, with a toughness inspired by New York—the city we’ve always called home.