Lady Gaga in new spring campaign, as fiercely feminine as the new Tiffany HardWear collection,the legendary Lady Gaga captures the spontaneity and creative spirit of New York City.

Elegantly subversive, the new Tiffany HardWear collection embodies the power and edge of the city and the energy of its streets. Arriving in stores May 2017.

Inspired by a unisex design from 1971, the new collection pays tribute to the strength and spirit of the modern woman.

“I think that jewelry, like all other accessories, can give you the chance to pump up the volume,” she states. “It’s a misconception that a man or your lover has to buy you jewelry,” Lady Gaga says in the short clip. “I think a woman can buy herself jewelry and put it on with dignity.”

Related: Tiffany & Co. | „KnotOnMyPlanet“ Ads Campaign
Related: Tiffany & Co. | Legendary Designs in Fall 2016 Ad Campaign

Photographer: David Sims
Celebrity: Lady Gaga
Creative Direction: Grace Coddington

Courtesy of Tiffany & Co.

The legendary Lady Gaga is featured in our new campaign, debuting this spring. Find out more: Tiffany