Introducing the new Daisy ad campaign featuring model Kaia Gerber, who mirrors the fragrance's spirit with her youthful energy, femininity, and easy-going outlook. The ads kick off our celebration of Daisy's 10th anniversary.

“I’m thrilled to be the face of Daisy Marc Jacobs the campaign is playful and light-spirited and that is exactly the way I am. This is my first global fragrance campaign, and I am honored it is with Marc Jacobs, an iconic brand I have known and loved for so many years," -Kaia Gerber

Related: Marc Jacobs | Spring 2017 Ad Campaign

Photographer: Alasdair McClellan
Creative Direction: Katie Grand
Models: Kaia Gerber, Sofia Mechetner & Dilia Martins
Art Direction: David James & David James Agency
Make-Up: Diane Kendal
Hair: Syd Hayes
Casting: Anita Bitton

Courtesy of Marc Jacobs