Pepe Jeans, the iconic British denim brand has entered into a new partnership with Dua Lipa, one of the most successful musical artists and style icons of her generation. Following in the footsteps of fashion icons and Hollywood stars, she takes on her new role by starring in the Spring/Summer 2019 campaign for Pepe Jeans.

Dua Lipa and Pepe Jeans are a perfect fit in more ways than one. Both were born in London and have become symbols of the idiosyncratic British style. The popular songstress takes on her new role starring in the Spring/ Summer 2019 campaign for Pepe Jeans, photographed by David Sims.

Courtesy of Pepe Jeans