The top sought after models of the moment perfectly embody and highlight the powerful and bold personality of the Fendi woman, as well as her free spirit. The modern and clean set of the campaign has a backstage allure, with an intentionally visible photographic backdrop and stand that conveys a new fresh and disruptive feeling.

Fendi goes back to basics with the release of its fall-winter 2018 campaign. The advertisements feature notable faces Gigi Hadid, Adwoa Aboah and Abbey Lee Kershaw. Photographed by Fendi creative director Karl Lagerfeld.

Related: Fendi | ‘Pop Tour’ Collection ft. Barbara Palvin & Hailey Baldwin

Courtesy of Fendi