Somewhere off a highway in the mid-West, a duo of bad girl honeys check-in to a motel room; their high hair swinging over the collar of their check shirts. They call up their guys for an in-room party.

Introducing the video campaign for Dsquared2’s Fall Winter 2018 collection, directed by Mert Alas and Marcus Piggott. Set in a retro motel room with 60s décor and colors, the video portrays Bella Hadid and Kendall Jenner, a pair of Western belles, who swear by big hair, high heels and tight denim. The scenes unfold, mirroring the inspiration for the collection’s pieces: yoked detail shirts, svelte denim and pants and embellished jackets.

Related: Dsquared2 | Spring Summer 2018 Ad Campaign by Inez & Vinoodh

Photographer: Mert and Marcus
Models: Thomas Hackett, Bella Hadid, Kendall Jenner, Andrea Quaranta,Oliver Sonne and Bram Valbracht
Art Direction: Giovanni Bianco
Hair: Sam Mcknight
Styling: Panos Yiapanis

Courtesy of Dsquared