This year, Magnum is celebrating pure, unadulterated pleasure. The importance of craft, quality, and truly enjoying those perfectly pleasurable moments.

Whether it’s taking a slow bite of thick Belgian chocolate to reveal velvety smooth Magnum ice cream, slipping into a stunning silk dress, or simply dancing like no-one is watching - whatever your pleasure, it’s time to start taking it seriously.

And in our most luxurious collaboration yet, we’re teaming up with world renowned designer Alexander Wang and international supermodel, Bella Hadid. A duo who know exactly how to take pleasure seriously.

Courtesy of Magnum