Mr Porter and Prada are going bowling for its new collaboration collection, which launched this week on Mr Porter.
When it comes to Prada, we would hope we don’t have to say that much by way of introduction. Since the 1990s, the brand has maintained an enviable position firmly at the forefront of fashion, to the extent that it has become a household name, a byword for sleek elegance, forward-looking design and, yes, a lot of fun print shirts.
The Mr Porter x Prada collection came to life at a mid 20th century bowling alley, according to Mr Porter Editorial Director Adam Welch, though he doesn’t mean this literally. Bowling clubs in the 1950s and 1960s inspire the capsule that is comprised of bowling shirts, striped polos and floral shirts, retro cardigans and graphic tees, tapered trousers, and mid century-inspired graphics on sweaters and outerwear.
Related: Prada | Spring Summer 2018 ‘Cloudbust’ Social Campaign
Director: Jacopo Maria Cinti
Photographer: Christopher Ferguson
Styling: Eilidh Greig